I clearly need to get a life because I get WAY too much pleasure from reading my shampoo bottle. It gives me validation, security, and support. Shampoo bottles may be the new therapy for life. I am seriously tempted to buy various types of this brand just for the amusement factor. Talk about great marketing. Brilliant.
So, this is Herbal Essences "Long Term Relationship".
Here is what the bottle says on front:
Shampoo for long hair with a fusion of red raspberry
Satin
Our love grows longer (What does this really mean? But it sounds soothing, and touching, and I am for taking it.)
The back of the shampoo bottle:
"I'll help your hair live a long, healthy life."
Long story short. I'll strengthen your hair against split ends and breakage. So, get lost in your length with my velvety fusion with red raspberry & satin. It lavishes every inch of your hair, protecting against damage and leaving it so luscious, you'll love it up & down, all around town.(I am all for the lavish & luscious part.)
Then it says, "Use me: Massage me into your hair, lather up. if you long for more, rinse and repeat." (This is specifically for Moms who are feeling a bit used up at times and are looking to return the favor.)
Seriously, can I have the job of writing the description on the back of shampoo bottles? It looks like so much fun.
Then they have "herbalhead games" with questions---to get the answers you have to look at the conditioner bottle. (Which sorta' stinks cause I didn't buy the conditioner. It's rough living without the answer to the question, "how long is the longest hair ever recorded?") I may never know. It sorta' kills me.
And then to really punish me, they give me the "herbalheadgames" answer for the conditioner bottle. The answer is: 31 hours, 30 minutes. Torture me. What is the question? It's a bad game of jeopardy.
Anyway, boredom can be consuming. I can't wait to try some other varieties, except maybe next time I will splurge on conditioner too.
So, if you see me looking lavished and luscious, with velvety fusion and satin, you need not ask. Just wanted to save you the trouble.
I would be curious about the branding for men. Probably says "short term relationship", "for your cave", and talks about "one night stands" with shampoo where the effects will last for a week. "Get your fix" would be a great motto. Or maybe it could be called "The Solution"; since so many men have all the answers. So many options, I could go off about this for a week---but I will spare you.
Not that I am making generalizations about male and female gender roles or anything. I am so open minded.
Now for the metrosexual branding.............